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Strategic
Planning
Strategic planning is a management tool.
It is used for one purpose only: to help an organization focus its
energy, ensure that members of the organization are working toward the
same goals, assess and adjust the organization's direction in response
to a changing environment.
Strategic planning is a disciplined
effort to produce decisions and actions that shape and guide what an
organization is, what it does, and why it does it, with a focus on the
future. (Adapted from Bryson's Strategic Planning in Public and
Nonprofit Organizations)
The
process is about planning because it involves intentionally setting
goals (i.e., choosing a desired future) and developing an approach to
achieving those goals.
Entrepreneurs and business managers are
often so preoccupied with immediate issues that they lose sight of their
ultimate objectives. That's why a business review or preparation of a
strategic plan is a virtual necessity. This may not be a recipe for
success, but without it a business is much more likely to fail. A sound
plan should:
- Serve
as a framework for decisions or for securing support/approval.
- Provide
a basis for more detailed planning.
- Explain
the business to others in order to inform, motivate & involve.
- Assist
benchmarking & performance monitoring.
- Stimulate
change and become building block for next plan.
CRD provides an effective process that
takes one to three days, depending on the number of managers involved,
that allows organization to have a clear, concise target and roadmap for
their organization. Our facilitators use an interactive
facilitated process to draw out ideas, prioritize initiatives and define
executable actions.
Each
organization’s situation is unique, please contact us to discuss the
type of process we can employ for you!
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