Recommended
Core Reading
Integrity Selling for the 21st Century
 by Ron Willingham
This book is the basis for our Integrity Selling® training program. It outlines how to identify your clients’ needs and create value for your customers. Plus, it includes an easy step-by-step sales process -- from the approach all the way to the close. I believe our success at The Justis Group is a result of Ron Willingham’s Integrity Selling system.
Integrity Service
 by Ron Willingham
If your company is looking for a way to make stellar customer service one of your greatest assets, this is the book for you. Ron Willingham takes the same powerful steps for customer service used in Hey, I’m the Customer to create long-lasting behavior change at all levels of the organization. This is a great addition to your customer service book list.
The People Principle
 by Ron Willingham
One of the best coaching books I’ve read. I wish I would have read this book 25 years ago. It taught me how to coach my people to their highest potential and how to see beyond their limitations to what they were really capable of accomplishing. We experienced increased productivity and job satisfaction almost immediately after implementing the
process.
 Hey, I’m the Customer
by Ron Willingham
Another great book by Ron Willingham. I highly recommend this book to everyone in your organization from senior managers to front line employees. Hey, I’m the Customer will enhance your internal customer service as well as your external customer service.
QBQ The Question Behind the Question
 by John Miller
One of the best books I have ever read on personal accountability. This is a short, sweet read that touches on every area of personal accountability you can imagine. If you are looking to improve your own challenges with blame, procrastination and victim thinking, you will find a lot of insight in this little book. Great for making personal accountability a core value for organizations as well!
 Flipping the
Switch
by John Miller
When Good Isn't Good
Enough
by Ron Willingham
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